Kopi Kenangan, or Kenangan Coffee, has finally made its way to Malaysia, with the launch of its debut outlet at Suria KLCC. This marks the brand’s first outlet outside of its home of Indonesia.
Speaking on why Malaysia was chosen as the first international outlet in its expansion plans, CEO and co-founder of the part coffee chain-part tech startup, Edward Tirtanata, chops it all up to our love for food and the steady growth in coffee culture, especially the grab-and-go concept.
“We also started Kenangan Coffee with the aim of making quality coffee affordable and accessible for everyone and we are thrilled to be sharing our Indonesian coffee flavors with Malaysians,” he was quoted saying.
“The F&B sector’s future also appears promising as Malaysia is transforming into a high-income digital economy with a key focus on digitalization, in line with our business operation.”
Founded in 2017, Kopi Kenangan has found much success over the years and expanded to more than 850 outlets in 64 cities in Indonesia and officially became the first Southeast Asia company to achieve ‘unicorn’ status in the F&B category in December last year.
The brand also aspires to be the most-loved consumer brand in Southeast Asia, and Malaysia will be a key foothold in helping Kenangan Coffee achieve this mission.
The first of many to come, the company is looking to launch in four more locations, specifically in MyTown Cheras, Pavilion Kuala Lumpur, NU Sentral KL, and Sunway Pyramid in Petaling Jaya, and plans to have a total of 10 outlets in Malaysia by the end of the first quarter of 2023.
The company has also built an employee training center called Kenangan Academy in Uptown Petaling Jaya.
"Everyone who comes to our store is treated like a friend, and every cup of coffee that we sell is made with love and we hope this translates to customers making memories with us along this journey."