(KUALA LUMPUR) Get ready for a tantalising journey into the world of food and beverage innovation! The Malaysian International Food & Beverage Trade Fair (MIFB) 2024 is back for its 23rd edition, set to take place from July 17-19 at the prestigious Kuala Lumpur Convention Centre (KLCC). This year, MIFB introduces an exciting addition: MYFoodTech, a cutting-edge platform showcasing the latest technological marvels, solutions, and services across the entire food value chain.
The F&B industry in the ASEAN region stands as a global powerhouse, boasting rapid growth and immense potential. With a staggering market value exceeding USD 667 billion in 2023 (Source: Euromonitor International: The Food and Beverage Industry in ASEAN: Key Trends and Opportunities to 2028), it's slated to surge at a compound annual growth rate of 6.99% over the next five years, projected to soar past USD 900 billion by 2028.
Under the banner of "Elevating the F&B business; Empowering innovations; and Enabling transformation," this year's MIFB promises to illuminate the path towards industry advancement with a spotlight on cutting-edge tech innovations and transformative solutions.
The exhibition segment will unveil local and international exhibitors' latest state-of-the-art products and services. With a special emphasis on food tech, processing/machinery, and private labelling, visitors can expect to be immersed in a world of culinary innovation and technological marvels.
Hellen Woon, Event Director of MIFB, expressed her enthusiasm: "We take immense pride in nurturing the growth of the F&B industry, particularly in the ASEAN region. MIFB is a pivotal platform for the F&B community to foster meaningful connections and drive productivity."
"This year, we are thrilled to unveil MYFoodTech, a pioneering trade show aimed at equipping industry professionals with the latest technologies crucial for shaping the future of food," she added.
The conference segment will feature industry experts delving into pressing issues and emerging trends such as green technologies, sustainability, food security, AI, Robotics, and governmental policies impacting the sector.
Organised by Constellar Exhibitions Malaysia Sdn Bhd and endorsed by the Malaysia External Trade Development Corporation (MATRADE), MIFB 2024 is a trade-exclusive exhibition set to redefine the landscape of the F&B industry.