image from Lululemon
KUALA LUMPUR, Jan 19 - Malaysian Oscar winner Tan Sri Michelle Yeoh takes the spotlight in Lululemon's dynamic Be Spring campaign. Against the stunning backdrop of Jingning and Xiandu's mountain settings, Yeoh joins forces with eight accomplished dancers from the renowned “Wing Chun” theatre group to welcome the auspicious Year of the Dragon.
The commercial, a visually mesmerising ode to balance and inner peace, features dancers from the Shenzhen Opera and Dance Theatre, adding a theatrical flair to the campaign. Yeoh, who has always found solace and strength in sports, expressed her excitement about partnering with Lululemon, emphasising the significance of understanding oneself—mind, body, and spirit—for achieving a harmonious life.
Wing Chun, a martial art form with sentimental value for Yeoh, takes centre stage in the short film "Be Spring." Reflecting on the collaboration, Yeoh shares, "Thirty years later, I’m honoured to have the opportunity to collaborate with these professional dancers to re-interpret Wing Chun through the short film Be Spring. This is a concept that resonates with me deeply. Having our own inner spring all year round is our superpower."
Lululemon's Lunar New Year collection, inspired by the intricate patterns of overlapping dragon scales, is a visual testament to the brand's commitment to holistic well-being. Lynn Cheah, Lululemon China Brand Marketing & Community Vice President, expressed joy and honour in having Yeoh and the Wing Chun dancers contribute to the realisation of this film, showcasing the powerful synergy of martial arts and dance.
As Lululemon continues to advocate for well-being, this campaign uniquely explores the essence, energy, and spirit of eastern culture, celebrating the beauty of movement and cultural richness.
The Lunar New Year collection, reflecting the brand's dedication to craftsmanship, is available for viewing at Lululemon stores in Kuala Lumpur, offering a blend of functionality and artistic flair.