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Mercedes-Benz Unveils Its Latest Autohaus With Hap Seng Star In Bukit Tinggi

Mercedes-Benz Malaysia as unveiled their latest Autohaus to date in Bukit Tinggi, offering an exclusive luxury lifestyle experiences to its customers in the Klang region, spanning 49,543 sq ft of showroom and amenity spaces.

The new Hap Seng Star Bukit Tinggi Autohaus serves as a one-stop auto centre features enhancements and upgrades that embody a luxurious retail and sales experience concept, showcasing the brand’s commitment to lead in luxury retail experience while strengthening its customer centric efforts in the nation, especially in the Klang region.

“The launch of the Mercedes-Benz Autohaus in Bukit Tinggi is a testament of our joint commitment to redefine a luxurious brand experience for our Malaysian customers, at every point of their journey," said Sagree Sardien, President & CEO of Mercedes-Benz Malaysia. "Mercedes Benz-Malaysia has always been steadfast in growing the brand’s luxury retail presence which aims to further enhance our offerings and customer experience in the areas of sales and service to meet evolving customers’ needs.

"The new state-of-the-art Autohaus features increased capacity for customer service, with digital transformation and high focus on data protection, and additional amenities for a seamless and sustainable brand experience that Mercedes-Benz can exclusively offer.”

The Hap Seng Star Bukit Tinggi Autohaus has the capacity to showcase up to 45 cars on its showroom floor, and features new amenities such the Star Lounge, self-service café, kid’s playroom and a luxurious ladies’ powder room for an exclusive and comfortable experience for customers. The lifestyle retail experience includes the Mercedes-Benz luxury accessories and collection boutique, catering to a wide range of customers with a variety of collectibles and products.

The Autohaus is also ready to serve the brand’s Mercedes-EQ customers with 120kW DC Charger and dedicated EV charging facility of up to four vehicle bays. Other service differentiation offerings range from Express Service 2.0, pick-up and delivery, drop-and-go service booking, wheel alignment and balancing, electrical diagnosis and repairs, paint coating, glass tinting along with insurance and warranty claims. Its building has also been certified with Bronze award by GreenRE certification. Other sustainability initiative practise includes rain water harvesting system.

“Bukit Tinggi is a prominent and established township and we want to be where our customers are, and deliver to them, the best customer services and retail experience," added Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group Automotive Division.

"In today’s context, we are cognisant that the customer experience is equally as important as the product offering, and thus, together with Mercedes-Benz, we aim to capitalise on the immense auto business opportunities within the Bukit Tinggi region and growing it into a significant auto hub in the years to come.”

The Hap Seng Group currently operates a total of nine Autohaus which include locations in Kuala Lumpur, Kinrara, Balakong, Jalan Ipoh, Setia Alam, Bukit Tinggi, and Melaka in Peninsular Malaysia; as well as Kuching, and Kota Kinabalu in East Malaysia.


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