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H&M Studio Calls On Fashion Lovers To ‘Press Play’ On Their SS22 Collection

Taking cues from the Avant-Garde styles of the 80's and 90's, H&M Studio has unveiled their next collection dubbed ‘Press Play’ full of high-energy pieces that scream new age individualism. Inspired by the Gen Z fashion takeover, the collection is made up of potent colour palettes and electrifying fusion of prints, as well as statement accessories.

Notable pieces to look forward to range from a studded denim mini skirt and ruffle-adorned mesh top to a rhinestone-trimmed little black dress and organic cotton T-shirt featuring Pop Art-inflected lips by Berlin-based illustrator Stefan Fähler.

A selection of statement accessories features screen-green snake earrings, chain-link necklaces, studded platform clogs and red Western boots. As with previous H&M releases, every item in the collection is made from sustainably sourced materials including recycled polyester, recycled polyamide and recycled wool.

Dropping on February 24th, the H&M Studio SS22 collection will be available online at H&M's website and in selected physical stores.

Photo Credit: H&M


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