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MyCEB Proves The Significance of CSR initiatives With ‘Lend a Hand’ At Zoo Negara


The Malaysia Convention & Exhibition Bureau (MyCEB) chose Zoo Negara as the venue of its latest CSR initiative, ‘Lend a Hand,’ in conjunction with Meet in Malaysia @ Malaysia Business Events Week 2022.


Dato’ Sri Abdul Khani Daud, CEO of MyCEB, commented that this was their way of initiating a small act of contribution with the aim of leaving behind a larger and everlasting impact of a better tomorrow. The ‘Lend a Hand’ CSR initiative exclusively welcomed 60 children from Rahoma Darul Fakir, gathered Malaysia’s business events stakeholders including Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), World Trade Centre Kuala Lumpur (WTCKL), Setia City Convention Centre (SCCC), Malaysia International Trade and Exhibition Centre (MITEC), PICO International Sdn Bhd (PICO), Borneo Convention Centre Kuching (BCCK) and Evenesis.


The volunteers seeked to leave the national zoo compound in a better shape upon entrance than before. This saw a fraction of the Zoo Negara Malaysia compound repainted into an interesting and vibrant atmosphere to welcome more happy visitors in the future. “The nature of business events is about bringing in international delegates to our shore, which will in return benefit the country economically. Along with it comes various platforms of opportunity to integrate movements that benefit the local organisations and society," said Dato’ Sri Abdul Khani Daud.


"Here at MyCEB, we strongly believe that we must put equal emphasis to the thing that really matters the most, uplifting Malaysia’s status as the leading business events hub alongside environmental and social well-being. CSR initiatives have always been part of the business events industry’s DNA, and as the national convention and exhibition bureau, this is the area that we try to power up.”

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