image via Commaspr
KUALA LUMPUR: MAGGI® Malaysia, the nation's leading food brand, is back with the third season of its acclaimed Resipi Berani MAGGI® series, dedicated to empowering women through culinary and content creation.
This initiative is part of the Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM), which has positively impacted over 3500 women communities in Malaysia since 2020. Airing from January 14th to February 4th, the show features 21 aspiring food content creators who confront challenges in the culinary and content creation realms, encouraging them to step out of their comfort zones and embrace the spirit of 'Tak Kenal, Tak Cinta' (Don't Know, Don't Love).
Ivy Tan, Business Executive Officer at Nestlé Malaysia, shared the programme's focus on empowering women in the digital age. "We aim to inspire and create opportunities for Malaysian women to generate sustainable income and advance their food businesses through digital skills. By partnering with digital giants like Google, Meta, and TikTok, we are taking Program Mentor Wanita Cukup Berani MAGGI® to the next level," she said. "Through this platform, we aim to empower Wanita Cukup Berani not only to take the first step for themselves but also to inspire and uplift their families and communities."
Every week, contestants face exhilarating challenges with the guidance of industry mentors, including renowned figures like Chef Zam, Sheila Rusly, Chef Richard, Chef Sherson Lian, and Datin Paduka Eina Azman. These mentors help the participants overcome their fears and hone their culinary and content-creation skills.
image via Commaspr
The 21 participants were shortlisted from thousands of applicants from the PMWCBM workshop held earlier in the year. Winners of Resipi Berani MAGGI® will receive seed capital to kickstart their food content creator journey, with the grand winner receiving RM5,000. The second and third-place winners will receive RM2,000 and RM1,000, respectively. All 21 contestants will be awarded a 12-month Content Creator Trainee Contract with Nestlé Malaysia, emphasizing MAGGI®'s commitment to nurturing their careers.
Ivy expressed pride in MAGGI®'s role in this transformative journey, stating, "Season 3 of Resipi Berani MAGGI® represents not just a cooking competition but a movement that encourages women to pursue their passions, embrace their fears, and embark on a path to success in the digital world."
Don't miss Season 3 of Resipi Berani MAGGI® on TV3 every Sunday starting from 14th January at 7.30 pm, with a repeat every Friday at 5.30 pm. You can also catch it on the MAGGI® Malaysia YouTube channel at MAGGI® Malaysia YouTube. The 21 Wanita CUKUP Berani participants represent diverse regions, creating a culinary tapestry of talent across Malaysia.