MAGGI recently concluded its latest initiative, “Jom Masak & Berkongsi Bersama” , that saw the campaign successfully raise a total of RM42,437 in aid of the underprivileged communities via a regional contest.
Running from the 1st of May to the 30th of June, more than 400,000 contest entries were submitted, with MAGGI® contributing RM0.10 for every contest entry received.
“It is indeed a privilege for us to celebrate the Tadau Kaamatan and Hari Gawai festivities together with the community, while extending our helping hand to the underserved segments of the society through our campaign,” expressed Ms. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad, speaking at the campaign closing ceremony at 1Borneo Hypermall.
“Through our campaign partnership with the charity homes, we will now channel the raised funds to these deserving communities as part of our corporate social responsibility (CSR) activation and thus mirroring the hope, humanity and spirit of the Harvest Festival.”
Proceeds from the campaign will be channeled to three charity homes - the Malaysian Red Crescent Society in Sabah as well as Hope Place and Special Needs Society Kuching in Sarawak.
The beneficiaries will receive upgrades to their existing living facilities as well as contributions including furniture, food and household supplies, which will be distributed to members and communities in need, including people with intellectual disability and welfare homes.