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Jacob's Encourages Malaysians To Get Active For A Good Cause With 'Langkah Kebaikan 65' Campaign

In commemoration of Malaysia's 65th Independence Day, Jacob's Malaysia has launched its latest initiative encourage Malaysians to adopt a healthier lifestyle through the #LangkahKebaikan65 campaign.

The campaign is a continuation of its previous 'Gerakan Kebaikan 64' campaign in 2021 and continues championing activity and physical movement, this time with the aim to collect 10 million steps.

A statistic showed that Malaysia has the highest prevalence of adult obesity in Southeast Asia, with one of the contributing factors to this being our privy for the conveniences digitalization has offered us.

This has led to many Malaysians living sedentary lifestyles - this, coupled with lack of physical exercise and unhealthy diets results in health problems such as diabetes, obesity, heart disease and a host of other related issues.

Arpan Sur, Marketing Director, Malaysia, Singapore and AMEA Exports, Mondelēz International said that the company is hoping to champion healthy eating and encourage people to make the good move. “This campaign is a movement towards building a healthier nation which embraces overall wellbeing."

"We hope to achieve a goal of 10 million steps through this campaign, but more importantly, in the long run we hope to effect a gradual but permanent lifestyle change in Malaysians to be more physically active and conscious about their wellbeing."

To help expand the campaign’s reach, Jacob's will also be channelling RM25,000 to the Nutrition Society of Malaysia (NSM) upon hitting the target of 10 million steps. This funding will be used to further promote education and awareness on proper nutrition and the benefits of having an active lifestyle.

Jacob's #LangkahKebaikan65 campaign is also encouraging people to rack up steps for a good cause and get rewarded for it with a total of prizes worth up to RM50,000, inclusive of 10 grand prizes for top 10 winners in the final leaderboard and 90 lucky draw prizes (10 prizes per week) for participants who achieve at least 15,000 steps per week.

The campaign will run from 31st July to 30th September 2022. For more information, participants can visit the dedicated website and join the campaign by scanning the QR code and tracking their steps using Google Fit to compete for a place on the leaderboard.


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