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TrueMoney Malaysia Appoints HLB's Kein Ai Ng As Head of Marketing and Partnerships

TrueMoney Malaysia has recently welcomed Kein Ai Ng as their newly appointed Head of Marketing and Partnership for Malaysia. In this new roles, Ms Ng will be in charge of driving growth for TrueMoney in both the merchant and consumer categories for the TrueMoney e-wallet.

With more than 15 years of experience in sales and marketing across banking and corporate, Kein Ai joins from Hong Leong Bank as its Head of Merchant Sales in Malaysia where she was responsible for managing a portfolio of RM 20 billion and achieving significant milestones such as the highest merchant sales for the bank.

Kein Ai - TrueMoney Malaysia - Head of Partnership & Marketing

She is committed to expanding TrueMoney’s reach by investing in the development of additional acceptance points through increased marketing efforts and strategic partnerships.

"The TrueMoney e-wallet, which offers seamless payment and convenience to all users, has been showing strong adoption amongst users through our merchants like Lotus’s and many others," said Jessie Chong, TrueMoney Malaysia Country Managing Director.

"Bringing on Kein Ai will help us supercharge our growth with merchants and consumers, helping expand our already strong network in Malaysia. Her experience and expertise in the financial sector and with the merchant community will be a great addition to our team.”

Founded in 2003, TrueMoney operates in six countries and has the largest agent network with over 88,000 agents to seamlessly send money both domestically and internationally. As of 2022, more than 50 million people across the SEA region have used TrueMoney's e-wallet app.


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