Traveloka will be engaging in a four-month smart partnership campaign with Tourism Malaysia to promote the country as the holiday destination of choice.
The campaign, which will run until the end of December, invites travellers to enjoy the multicultural attractions and diverse delicacies that make up the best of the nation by utilizing Traveloka's innovative travel and lifestyle platform.
"Forging smart partnerships with industry players is crucial to boost the recovery of the tourism sector. They are the backbone of the industry, and by working with influential brands and unicorns like Traveloka, we record higher tourist arrivals, maximise resources and elevate our distribution channels to promote Malaysia domestically and regionally," said Dato' Zainuddin Abdul Wahab, Director General of Tourism Malaysia.
"We are delighted that local travel agents foresee domestic tourism rebounding faster than anticipated due to more people finding the confidence to travel, with 95% of Malaysia's adult population being fully-vaccinated against COVID-19, and new cases decreasing. Tourism Malaysia will continuously work hand-in-hand with our partners to ensure domestic tourism demand returns to its pre-pandemic levels of 2019 as early as the fourth quarter of 2022."
This collaboration comes at an opportune time as Malaysia sees an uptick in domestic and regional post-pandemic travel after the lifting of international border restrictions. The strategic alliance between Traveloka, Southeast Asia's travel and lifestyle platform and Tourism Malaysia, also emphasises and fulfils the National Tourism Policy's focus on digitalisation.
The campaign is also in line with Tourism Malaysia's Strategic Plan 2022-2026, which sees the agency focusing on partnerships to promote the use of digital technology. More than that, however, the fully-online experience will empower the region's fast-growing, highly-aspirational middle class to book stays in Malaysia effortlessly and conveniently, via Traveloka's core travel offering and its comprehensive suite of products and services.
Meanhile, Angelica Chan, Country Manager, Traveloka Malaysia, commented on Traveloka's continuous support of the government's efforts toward tourism recovery. "We are extremely pleased to collaborate on this smart partnership campaign with Tourism Malaysia and simultaneously reinforce our position as one of Southeast Asia's leading travel and lifestyle platforms."
"Working closely together, we aim to exponentially increase the number of bookings via the numerous features available on our platform, and help locals and regional visitors fulfil their lifestyle aspirations and needs, whether it's enjoying authentic Malaysian cuisine, attractions, wellness and spa, or every other experience that defines our unique country."