TCL, the world's second-largest TV brand from China, announces its direct entry into the Malaysian market, bringing a range of mid to high-end products in July. TCL, known for its TVs, air conditioners, refrigerators, and washing machines, has established operations in Malaysia to expand its presence.
The company plans to introduce Mini LED, QLED, and UHD TVs in various sizes, targeting Malaysians who prefer larger screens. TCL emphasizes its commitment to offering affordable premium products with advanced technology and competitive pricing. The company will utilize online and offline channels, including Lazada, Shopee, TikTok, supermarkets, and electronics stores, to make its products easily accessible to consumers.
TCL will also leverage digital marketing strategies, such as social media campaigns and influencer partnerships, to build brand awareness and trust among consumers.