Starbucks recently announced a regional partnership with Grab that will provide customers with a personalized and seamless Starbucks experience where they can earn Starbucks Rewards benefits on purchases through the superapp’s many offerings including GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts. Customers will also have more ways to order and pay in stores, and enjoy their Starbucks orders sooner with last-mile delivery fulfillment through Grab’s delivery network.
The integrated partnership will stretch across six markets, including the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam.
Vice President of Product and Marketing, Starbucks Asia Pacific Erin Silvoy commented that what inspires the brand to continuously elevate the Starbucks Experience is Southeast Asia’s placehold as one of the most digitally connected regions in the world.
“Our partnership with Grab allows us to provide more options for customers to create a Starbucks Experience that is right for them, while also helping to deliver positive impact in the communities we serve through FoodShare program.”
In a statement, Starbucks said it will integrate Starbucks Rewards with the Grab platform so that customers can enjoy more ways to earn rewards on their Starbucks orders, a first for the brand in Southeast Asia. Starbucks Rewards members will be able to link their accounts with GrabRewards to earn both Stars and GrabRewards points for every order made through GrabFood.
In the future, customers will also have the option to sign up for a Starbucks Rewards membership via the Grab app and redeem free beverages, birthday treats, and exclusive offers. The company will introduce this new feature in the Philippines in the second half of 2022, with plans to expand to additional Southeast Asia markets by 2024.
“We believe the online ordering and in-store dining experience will become more connected, as brands in Southeast Asia look for ways to bridge these channels,” added Saad Ahmed, Managing Director, Commercial at Grab.
“We are excited to be working with Starbucks, one of the most iconic and loved coffee retailers, on this wide-ranging partnership to deliver a more personalized, rewarding, and seamless experience to our customers.”
Additionally, building on the pair’s shared commitment to creating positive impact, the partnership will also help provide food assistance to communities in need across Southeast Asia, while reducing food waste, through the expansion of Starbucks FoodShare food donation program, starting in the Philippines.