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Siti Khadijah, MOBY Islamic Seals Deal To Bring Shariah-Compliant BNPL Option To Its Stores

A part of its rapid growth, homegrown telekung enterprise Siti Khadijah has signed an exclusive deal with MOBY Islamic, a local ‘buy now, pay later’ (BNPL) platform, to bring the latter's fully Shariah-compliant BNPL option to Siti Khadijah’s online store and physical outlets nationwide.

With financial accessibility in mind, Siti Khadijah’s customers will now be able to enjoy a monthly instalment plan of up to six (6) months for their in store purchases. This solution, will soon be extended to online purchases—allowing all customers to benefit from the flexible payment structure.

“The very foundation of Siti Khadijah is rooted in accessibility. Quality, comfortable telekung should never be a burden for our customers to buy — especially as it is an everyday part of their faith by highlighting the beauty of the Islamic way of life through the concept of ‘Nurturing a Purposeful lifestyle’," shares Mohammad Munzir Aminuddin, CEO of Siti Khadijah Group.

"Working together with MOBY Islamic was a natural step forward for us to keep this vision going strong, as they share our values in their Shariah-compliant responsible lending statement as well.”

Besides split payments, MOBY is also the first BNPL platform in Malaysia to extend immediate

payment options to its users — namely the PayNow feature. Through PayNow, customers can enjoy vouchers and discounts on their purchases.

“Through this exclusive partnership, we hope to make the Siti Khadijah experience a unique one with unbeatable convenience and financial flexibility. Even as we continue to grow and expand the brand, we remain committed to our goal since day one: enabling Muslim women to easily purchase quality modest wear without breaking the bank,” adds Munzir.

Additionally, as a special thank you to its clientele, Siti Khadijah is further extending exclusive discounts to new MOBY users: RM50 off with a minimum purchase of RM500 or RM25 off with a minimum purchase of RM250. Both offers are limited to the first 250 users to redeem the discounts, and will be available for new MOBY users registered from the 15th to the 28th of February 2023.

Crafted with the modern Malay woman in mind, Siti Khadijah has grown from its humble beginnings as a small business to a regional household name, with a flourishing online store as well as boutique outlets in Malaysia and Indonesia.


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