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Sime Darby Property Partners BoomGrow To Launch First Urban Farm

Sime Darby Property Bhd (SDP) recently partnered with leading tech farming company, BoomGrow Productions Sdn Bhd to introduce its first urban farm in Serenia City. Part of its sustainable farming initiative, “The Greener Good”, the project aims to shape resilient and healthy communities by making safe and sustainable produce accessible for its residents.

SDP’s chief executive officer of property development, Mohd Sohimin Mohd Alayedin, commented that the collaboration aligns with the company’s 2030 sustainability goals to achieve a minimum of one urban farm in each of its townships by 2030.

“As a pioneering property developer, we aspire to develop townships which are people-centric and environmentally conscious. This means aligning the same set of values, goals, and objectives between our people to achieve a shared purpose, which is to be a value multiplier for people, businesses, economies, and the planet.”

“We believe that by multiplying the value of our products and services, Sime Darby Property will be able to fully harness its potential in delivering the best possible results to our customers and stakeholders, with quality, safety and sustainability at the forefront of the results.”

Designed to be a self-sustaining township, Serenia City encompasses 2,370-acres of land and is said to hold an estimated population of 60,000 residents upon completion. Residents will also be able to adopt home-farming within the vicinity of their own homes.

Through the partnership, BoomGrow focused their efforts on developing the pilot urban farm located at the Serenia City Sales Gallery, utilizing “machine farm” technology to produce safe and nutritious vegetables for the communities within and around the township.

“Seeing our machine farm in action in Serenia City really marks an important milestone for BoomGrow, as this will be the first project where we bring our tech straight to the heart of where people live and raise their families,” added BoomGrow CEO Murali Krishnamurthy. “The holistic benefit of this project expands to not only reducing environmental harm, but also increasing the health and well-being of our consumers.

“Traditionally, access to clean and pesticide-free produce is challenging and, needless to say, expensive. But now, this collaboration between our technology and responsible property developers such as Sime Darby Property can help move the needle on food sustainability and enhance our food supply chain. I am excited to see how the residents here would interact with our machine farm and the pesticide-free produce that comes from it," he added.


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