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SEA’s prominent fintech platform Fave, Strikes Collaboration with Involve Asia

One of Southeast Asia's leading fintech platforms, Fave has entered into a collaboration with Involve Asia, a global leading affiliate marketing platform. This collaboration is powered by FindShare, a white-labeled cashback and rewards program platform provider in the Philippines. The partnership will unlock a wider network of merchants for Fave users in Singapore and Malaysia. Consumers will be able to reap additional savings on their transactions with Fave.


The collaboration will see the addition of popular brands such as Adidas, Agoda, Decathlon, AirAsia, Lazada, and Klook, in categories like retail, travel, and e-commerce. Customers can earn cashback with each purchase through Fave’s affiliate merchant program. Shoppers will be entitled to utilize accumulated cashback across FavePay, Fave Deals, and Fave eCards merchants.


On this partnership, Chen Chow Yeoh, Co-founder of Fave said, “Young consumers are driving Southeast Asia’s digital economy today, and gratification in the form of rewards against purchase appeals to all age groups. Involve Asia's expertise in affiliate marketing and its vast network of publishers and influencers will help empower customers to save with loyalty programs. We want our customers to reap the benefits of greater savings through their use of the Fave app.”


Southeast Asia’s consumers have significantly grown to incorporate rewards, commissions, and deals into their everyday lifestyles. Over the past years, individuals have embraced reward-based payment transactions in a big way. According to the S&P Global Market Intelligence estimates aggregate cashless retail payments are projected to grow at a CAGR of 14% to reach $3.02 trillion in 2025 in Southeast Asia.


JC Lam, Vice President of Partnerships at Involve Asia said, “As industries are picking up their pace after the impact of the pandemic, we project a bigger consumer demand for retail and travel brands. Our collaboration with Fave is rooted in a shared commitment to delivering unparalleled customer experiences, as we enter the next wave of digital innovation. By leveraging Fave's customer engagement solutions and Involve Asia's performance-driven marketing strategies, we can help these brands create personalized and compelling experiences that resonate with their target audiences.”


Fave is one of the leading players in the region’s direct-to-consumer space. Its innovative product offerings include deals, discounts, and cashback services that empower customers to save through QR payments and loyalty programs on both the Fave app and other major banks and digital wallets including DBS PayLah!, UOB TMRW, Singtel Dash, Google Pay, and Touch ’n Go Digital. Fave currently operates in Singapore, Malaysia, and India.

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