top of page

Rolls-Royce's Spirit Of Ecstasy Mascot Sports A New Look For Its 111th Anniversary

Ever since its introduction in 1911, the Spirit of Ecstasy has graced the sleek automobiles of Rolls-Royce's catalogue, going through a multitude of transformations over the years on and becoming synonymous with the company's brand.

111 years later, one of the most recognisable emblems ever created will take on a new form, making its premiere on Rolls-Royce's first electric motor car, Spectre, said to be the most aerodynamic automobile in its history.


While its predecessor stood at 100.01 mm, the latest iteration will be 82.73mm, sculpted in a manner that truly captures the essence of her creator, illustrator and sculptor Charles Sykes’, original drawings.

Where she once stood with feet together, the new expression is presented in a lower, more dynamic stance, with her robes flowing behind her in the slipstream, like wings, to give a more realistic image fitting of the Spectre’s aerodynamic properties. This recent version will also be found across all future models from here on out.


Additionally, the Rolls-Royce Art Programme, Muse, has announced the Spirit of Ecstasy Challenge, which invites young creatives to reimagine and create an artistic interpretation of the Spirit of Ecstasy.


Three finalists will be selected by a global panel of judges, consisting of big names such as Anders Warming, Director of Design at Rolls-Royce and Yoon Ahn, Creative Director of Ambush and Jewellery Director at Dior Men, to participate in this extraordinary artistic initiative.


Photo Credit: Rolls-Royce

Comentários


Os comentários foram desativados.
bottom of page