Leading B2B technology group, REVEZ Corporation has launched a codeless Web-based Augmented Reality (WebAR) asset content management system (CMS), PLONK, the first of its kind in the region.
The platform allows everyone, including users without prior coding knowledge, to create WebAR assets and systematically publish, track, and analyse their 3D AR-powered digital campaigns easily.
As a result of the pandemic, companies have had to rely on cloud-based, on-demand platforms to provide scalable solutions "as-a-service", in addition to Cybersecurity offerings and Digital Media offerings, in achieving long term business sustainability. To match the demand, REVEZ developed PLONK to enable users access to WebAR technology with little upfront investment in tools, equipment, or specialized people.
"As the first Singapore company to develop and launch such a CMS, we are excited to make WebAR technology more assessable to content creators. PLONK® allows for hyper-efficiency where one can literally create and use a WebAR animation in 15 seconds," said Mr. Victor Neo, Deputy Board Chairman and Group CEO of REVEZ Corporation Ltd.
"This heralds a new generation for advertising and digital creativity in campaigns. We want to make this platform technology accessible to more people and we are definitely on track of our roadmap to design the future of innovation."
REVEZ is the creator of many engaging and technologically advanced projects, including the Coast-to-Coast (C2C) mobile app, National Parks Board's first augmented reality (AR)-enabled mobile application and has also won the 5G-enabled virtual platform for Novel and Immersive Tourism, Heritage and Cultural Experience for National Heritage Board, under the Open Innovation Platform National Innovation challenge 2020, organized by Infocomm Media Development Authority.
REVEZ recently partnered with the National Heritage Board, to add value to heritage and cultural experiences through potential Web AR solutions, and Nanyang Polytechnic (NYP) by building the next generation of Singapore's top digital engineering talent. This partnership pans across technological areas such as Augmented Reality, Virtual Reality, Mixed Reality, Artificial Intelligence, 5G and cloud computing and provides opportunities for NYP students to work on real-life industry problems through projects and internships.