For the first time, agencies and brands will be able to utilise data-driven targeting precision, agile buying models, an unprecedented audience measurement capabilities through leading Montreal-headquartered ad tech company Hivestack’s platform to plan, activate and measure programmatic DOOH campaigns, via Private Marketplace (PMP) and Open Exchange deals.
"We're thrilled to announce our Malaysia market launch to accelerate the adoption of programmatic DOOH across SEA, '' said Matt Bushby, Managing Director ANZ & SEA, Hivestack. "We've already seen incredible success in other markets across the region and look forward to utilising our full-stack platform to drive growth in this new market."
Hivestack recently announced global partnerships with GroupM and engaged in a live campaign with Dentsu-owned Posterscope initiated in December 2021. As part of its expansion into the Malaysian market, the marketing technology company has also signed some of the country’s largest OOH/DOOH media owners such as BIG Tree, Sky Blue, Power Screen, and WOW Media via its Hivestack Supply Side Platform (SSP). Coinciding with the announcement is the appointment of Pearly Teong as VP Demand Malaysia & Thailand.
Hivestack is the largest independent, global, full-stack, marketing technology company, powering the buy and sell-side of programmatic digital out-of-home (DOOH) advertising.