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Pfizer Malaysia Launches Atrial Fibrillation Journey Website To Improve Health Literacy

Pfizer Malaysia has partnered with the National Heart Association of Malaysia (NHAM) and Malaysia Stroke Council (MSC) to launch a new website to expand access to information on and bring awareness to Atrial Fibrillation (AF), a condition that causes irregular heartbeat where the heart may not pump enough oxygen-rich blood out to the body, and other heart-related diseases

The website sheds light on AF and the stroke connection and features Holographic Augmented Reality Videogram (H.A.R.V) for an immersive experience to visualize the innerworkings of Atrial Fibrillation.

According to Luksanawan Thangpaibool, Country Manager and Cluster Lead, Pfizer Malaysia, Brunei & Pakistan, the website serves to educate patients and caregivers directly and is a useful tool for cardiologists, neurologists, and other HCPs to leverage when educating their patients. "We are proud to be working with the NHAM and the MSC to expand access to information on AF, stroke, and other heart-related diseases."

The positive outcome of driving awareness through the website and H.A.R.V. is to ensure AF patients are easily identified and seek early health to avoid life threatening consequences. The cost burden from non-communicable diseases can also be reduced and managed in the coming years.


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