OnePlus has launched two new flagships in Kuala Lumpur, the OnePlus 11 5G and OnePlus Buds Pro 2, as part of its extensive brand expansion to have greater product offerings to consumers and shape the landscape for the smartphone and technology industry across the APAC region.
According to Emily Dai, Head of OnePlus APAC, the OnePlus spirit of 'Never Settle' is at the core of the company's business plan to expand the brand around the APAC region and remains dedicated to creating a seamless digital lifestyle for everyone. "With this latest launch in Malaysia, we are reaffirming our presence and brand promise in APAC for our fans and customers."
"This is part of our belief that we should make technology accessible to everyone and anyone, regardless of where they are and where they come from. We are confident that this new flagship range will continue to impress consumers in the region," Emily added.
The OnePlus 11 5G perfectly exemplifies the brand's ethos. The premium design and finish, combined with a high-performance specs sheet, give customers a choice to stand out in the crowd without losing the affordability that OnePlus is famous for. The OnePlus Buds Pro 2, designed in a similar vein as the OnePlus 11 5G, also combines high performance – via the collaboration with Dynaudio – as well as a premium feel and build, ensuring that it is the perfect companion for the OnePlus 11 5G and sound aficionados.
When considering how to create and elevate high-quality products continuously, OnePlus joined forces with the industry's leading partners, such as Hasselblad, Hans Zimmer, Google and Dynaudio, to name a few, to provide consumers with the products and technologies they deserve.
The announcement of Jackson Wang as the first OnePlus APAC Smartphone Ambassador was also made last week, and with the joining of these leading brand partners and an ambassador, OnePlus believe that the premium and high-quality products can promote their business in the market and benefit people's lives.
"With similar achievements in the other APAC markets, OnePlus will continue to build our business in the APAC region, starting with customer service centres with the launch of the OnePlus 11 5G in Kuala Lumpur and Johor Bahru. We are confident that OnePlus will be the brand to be reckoned with!" Emily shared further.