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MSIG, Food Aid Foundation Renew Commitment To 'Pledge A Difference' For Flood-Affected Communities

MSIG Insurance (Malaysia) Bhd (MSIG Malaysia), has renewed its partnership with Food Aid Foundation (FAF) through its 'Pledge A Difference' initiative. The initiative, now in its second year, aims to help flood-affected families and communities through MSIG and the public's donations.

A total of RM50,000 was raised through the initiative. This was comprised of a RM30,000 donation from MSIG and a combined contribution of RM20,000 from public donations, which were matched ringgit-to-ringgit by MSIG.

Commenting on the 'Pledge A Difference' initiative, MSIG Chief Executive Officer Mr. Chua Seck Guan said, "We are delighted to renew our commitment and partnership with Food Aid Foundation following the success of the last year's 'Pledge A Difference' campaign that set out to help B40 communities who were affected by the pandemic and floods."

"We have all seen the severe floods that have impacted many areas over the past few months and as such hope that the contributions of both MSIG and the public can help provide for families in need."

The 'Pledge A Difference' initiative is one of many Corporate Social Responsibility (CSR) programmes that MSIG carried out over the past few years. These programmes are carefully planned and considered to ensure that they are in line with United Nations Sustainable Development Goals.

MSIG makes annual monetary contributions and donations in-kind to various non-governmental organisations (NGOs) that focus on community welfare, medical care and other causes. The insurer also actively champions environmental causes through mangrove tree planting activities across the nation.

"Over the past year we have seen first-hand the amazing work that Food Aid Foundation has done and its positive impact on the communities that the organisation reached out to. As a result, we were keen to extend our commitment for another year. We hope that the donations raised from this year's initiative will go towards helping over 435 families in need," continued Mr. Chua.

Meanwhile, Food Aid Foundation chief executive officer, Dr. Dalphine Ong said, "We are pleased to be working again with MSIG Malaysia to help vulnerable communities and families. Last year's contribution made a real difference in the lives of some underprivileged families who were hit first by the pandemic and then the floods, and we believe that this year's contribution will have an equally positive impact."


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