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Midea Appoints Football Star Erling Haaland As Official Brand Ambassador! Midea x Manchester City

Midea, one of the world’s leading and largest home appliances producer has today announced Manchester City striker Erling Haaland as its Official Global Brand Ambassador. This is the latest extension of Midea and Manchester City’s successful partnership that began in January 2020 and was recently renewed in May 2023. To date, the partnership has engaged millions of global fans with award-winning activations.

To celebrate Haaland becoming an Official Brand Ambassador, Midea, and Manchester City have launched a video campaign that brings to life the brand’s mantra, ‘make yourself at home’ by showcasing Haaland’s use of Midea products within a tranquil home environment to find balance and the needed ‘power’ for his second home, the Etihad Stadium.

The leading home appliance brand will continue to collaborate with City’s treble winner for future seasons, connecting Haaland’s fanbase with Midea customers and football fans globally, through a variety of content campaigns, as well as exclusive merchandise giveaways and other digital activities.

Erling Haaland said, “Midea is a proud partner of Manchester City and I’ve enjoyed being part of campaigns during my time with the club so far. I’ve noticed the Midea logo across the Etihad Stadium and having learned about their size and ambitions, I am pleased to become a Global Brand Ambassador today. The first video we shot a few weeks ago was really fun and I am looking forward to working together moving forward.”

Eric Wang, President, Midea Group’s Smart Home Business said, “Erling Haaland is a household name, a player the entire world is looking at and talking about. He is so humble yet so powerful, and at 23 years old has such a potential to still be unleashed – similar to our Midea brand. We’re so delighted to kick off our partnership with him.”

Midea Scott & English Electronics Sdn Bhd - President Mr. Ng Kong Chin, also stated, "Erling Haaland is an individual that the young generation can learn from. He is young and strong, and his sportsmanship reflects a strong positive attitude towards life, Highlighting principles such as teamwork, unwavering determination, and the continuous quest for excellence. Whether on the playing field or in daily life, the spirit of sports carries important inspiration and values. We look forward to our future collaboration with him. And we invite everyone to eagerly anticipate him!

In connection with renewal of the partnership, Midea Malaysia launched the BUY.WIN.FLY. Contest which held from 1 July – 30 September 2023. Midea had invited Searix Solution International Pte. Ltd to provide Lucky Draw System Lease and also audit service from KLHC PLT to witness the data loading and lucky draw rolling. The lucky draw was held in Singapore Midea Regional Office, with the presence of Regional Head of Marketing, Mr. Felix Qin.

All winners have been officially announced on Midea Malaysia’s Official Website ( and Official social media platforms (Facebook & Instagram).

With a formidable goalscoring reputation following impressive spells at Molde FK, Red Bull Salzburg, and Dortmund. Strong, tall, quick, good in the air, and capable of scoring a variety of goals off either foot, Haaland’s career so far has been characterised by one thing: goals. In his debut campaign at City, the Norwegian netted 36 times in the Premier League – breaking the record for the most goals scored in a 38-game season. He also became just the third player in history – and the first for nine years – to score five goals in a single UEFA Champions League game as City beat RB Leipzig 7-0 at the Etihad Stadium.

Haaland hit his 45th goal of the season during the UEFA Champions League quarter-final first-leg victory over Bayern Munich – meaning he surpassed Ruud van Nistelrooy and Mohamed Salah as the men to have scored most goals for a Premier League club across all competitions in a single campaign.

He finished his incredible debut season with 52 goals in 53 games and had a fairytale ending as he was part of Pep Guardiola’s Treble-winning team, which saw them lift the Premier League, FA Cup and Champions League.

About Manchester City Football Club:

Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone on to win the UEFA Champions League, European Cup Winners’ Cup, nine League Championship titles, seven FA Cups and eight League Cups. Manchester City FC is one of 13 clubs comprising the City Football Group.

Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 53,500-seat arena that City have called home since 2003. Today, the stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000-capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.


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