Manulife has launched a new learning platform for its 60,000 insurance advisors in Vietnam. ManuAcademy, a mobile-first learning management system, supports the development of an advisor's career at all stages, from onboarding to learning to match the best insurance solutions to meet a customer's health, retirement, and protection needs.
To launch in four other markets in Asia, the digital tool is accessible via a mobile app and website and makes learning easier, while accelerating the further expansion and digitization of Manulife's agency force.
Pankaj Banerjee, Chief Distribution Officer, Manulife Asia, and interim CEO, Manulife Hong Kong, commented that the launch of ManuAcademy “is part of our strategic focus to intensify our ambition in Asia and grow and digitize our agency force—a bedrock for our business and for our customers."
Through artificial intelligence (AI), the learning platform delivers tailored information to different advisors wherever they are. It also uses gameplay and rewards to motivate consistent participation and long-term engagement.
To support video and social learning, advisors can join small private communities on ManuAcademy to ask questions and get instant feedback, as they learn how to better assess customer needs and help make their lives better every day.
"Accelerating the growth of a thriving, digitally-enabled agency force in Asia starts with quality recruitment, then development," said See Sen Mak, Chief Agency Officer, Manulife Asia. "With ManuAcademy, we are supercharging our engagement with agents by putting the right tools, trainings, and technology in their hands to better serve our customers."
ManuAcademy is now available to more than 60,000 insurance advisors in Vietnam. Plans to roll out the platform are underway in Hong Kong, Indonesia, Malaysia, and the Philippines, which will support the learning and development journeys of over 88,000 advisors in those markets.