The Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) has launched the MACEOS Strategic Roadmap 2022-2030 which the actions and strategies that would guide the industry's recovery, resilience and sustainability over nine years.
Unveiled during the MACEOS Annual General Meeting (AGM) held on May 24th, it identified the BE industry's opportunities, challenges, and potential that would facilitate recovery, economic growth, and nation-building.
MACEOS President, Mr. Francis Teo, said that the industry needed a new narrative and branding to strongly convey its key role as an economic enabler and nation builder.
"We can no longer identify ourselves merely as event organisers, venue operators, or logistics providers. Instead, we must be very clear about the role of BE in driving innovation, product development, knowledge transfer, network creation, accelerating industry impact and economic growth. These are the narratives we need to drive home again."
Teo also mentioned the importance of using data to strengthen the value of business events. "Utilising this data to make better events and content will deliver great value to clients and strengthen our position as an invaluable part of the economy," he shared.
MACEOS' efforts included engaging with government authorities to navigate the pandemic challenges while supporting industry players; participating in various working committee groups to champion the sustainability of BE and its workforce; offering event venues as mega vaccination centres; developing a Business Events safety standards; and collaborating with other tourism industry associations to develop safety standards for the larger tourism and hospitality industry, called Travel Safe Alliance Malaysian (TSAM).