Following the success of the 3rd World Islamic Tourism Conference, the Islamic Tourism Centre (ITC) will be making its way to the inaugural Halal Expo in London to share on Malaysia's experience and journey as an Islamic Tourism destination and it's Muslim-Friendly tourism branding.
A two-day event running on the 2nd and 3rd of December, the event will be held at the world-famous ExCel London and is anticipated to welcome global professionals and exhibitors interested in the trillion-dollar global Muslim market.
Dato’ Dr. Mohmed Razip Hasan, Director General of ITC, will take the stage at the concurrent Halal Economy Conference to be held on the 3rd of December to share insights into the Muslim tourist market, where he will touch on the topic of “Clouds Above the Rest: Islamic Tourism Inspires Balance, Transformations and Solutions.”
The presentation will focus on Malaysia’s positioning and recognition as the most-preferred Muslim-Friendly tourist destination, as reported by MasterCard-CrescentRating in its Global Muslim Travel Index for seven consecutive years and DinarStandard's State of the Global Islamic Economy report.
“We are happy to support and be part of this inaugural event together with our partners, Malaysia Airlines and Tourism Malaysia,” said Dato’ Dr. Mohmed Razip, going on to spoke on this opportunity to connect with potential partners, explore opportunities with others, and introduce what Malaysia has to offer to the Muslim market.
“It’s a great opportunity to reach out to Muslim tourists from new markets such as the UK and the rest of Europe. Malaysia is a culturally-diverse destination with plenty of Halal food for Muslim tourists to experience with ease and comfort.”
With Malaysia having long been a preferred destination among Muslim tourists, the Ministry of Tourism, Arts and Culture, through ITC, has played a key role in mobilising and motivating tourism industry players to invigorate Islamic Tourism.
According to Dato’ Dr. Mohmed Razip, the increasing number of global exhibitions held to tap into the Muslim market is a healthy indication of the rising awareness for this consumer group. “As we emerge from the pandemic and other socioeconomic and geopolitical challenges, Islamic Tourism serves as a potential way forward that is inclusive of all economic sectors and the wider global community.”
“ITC wishes to inspire governments, destination management organisations, and the global tourism community to see Islamic Tourism beyond just profitable growth,” he added.