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Grab Veteran Adelene Foo Rises In The Ranks To Be Managing Director Of Grab Malaysia

Grab has recently appointed Adelene Foo as the Managing Director of Grab Malaysia where she will oversee the business strategy and operations of Grab’s businesses in Malaysia.

A ten-year veteran at Grab, she was previously the Country Head in Malaysia between 2012-2014 before moving on to regional roles, most recently the Regional Head of Merchants & Regional Head of GrabExpress as well as newly appointed Chief Executive Officer of Jaya Grocer. She succeeds Sean Goh, who assumes the position of Regional Head of Deliveries and Mobility.

With her deep experience in setting up the local team and meeting daily needs of people in Malaysia, Adelene will help to continue to grow the Mobility, Deliveries, on-demand groceries as well as accelerate the growth of the GrabFin to continue to become the stronger service player in Malaysia.

“Adelene’s proven credentials and entrepreneurial spirit in scaling and growing Grab across Southeast Asia fits perfectly for this next phase of growth for Grab in Malaysia and I’m so excited to welcome her back to the country leadership team,” said Russell Cohen, Group Managing Director of Operations at Grab.

Adelene brings to Grab Malaysia a track record of launching and scaling various Grab business regionally that contributes to positive and long term impact on local communities. This comes with a keen understanding of local conditions that leads to hyperlocal Grab services that truly address users’ needs.

Adelene will continue to lead Jaya Grocer, as Chief Executive Officer, realising synergies across Jaya Grocer and the Grab ecosystem for a seamless experience for Jaya customers and bring the convenience of on-demand grocery delivery to more consumers in Malaysia.

Speaking on her new position, Adelene expressed her excitement in once again leading Malaysia. "The team has made impressive strides over the years; we are a leading superapp that addresses the daily needs of Malaysians.”

“Grab is committed to the long-term development of Malaysia. I look forward to working with the team to focus on introducing more affordable access to the best of our platform, create more earning opportunities for our partners, help more micro-entrepreneurs digitise and grow, and train more talent to support Malaysia’s growth in the digital economy.”

Prior to joining Grab, Adelene was a consultant with Accenture Management Consulting, as part of the CRM (Customer Relationship Management) practice.


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