Malaysia Airlines’ travel and lifestyle loyalty programme, Enrich, has unveiled a limited-edition capsule collection of ready-to-wear apparel and accessories in collaboration with Kapten Batik, a homegrown fashion brand.
Officially launched by environmental and social activist and Her Royal Highness Tengku Datin Paduka Setia Zatashah Sultan Sharafuddin Idris Shah, the collection comprises of six handcrafted apparel and accessories, including men’s and junior slim-fit shirts, women’s Egyptian dress, a lunch bag, a tote bag and a face mask.
This collection is also not the first time the two are working together, continuing the collaboration between Enrich and Kapten Batik’s co-branded face mask, which began in March 2021.
Designed with sustainability in mind, the range is both fashionable and environmentally friendly, made from 100% Global Organic Textile Standard (GOTS) certified organic Cambric and is hand-dyed using natural colours. The contemporary Enrich x Kapten Batik motif is intricately printed via the traditional hand block method.
This initiative by Enrich bodes well with Malaysia Aviation Group’s (MAG) wider commitment to a Sustainable Tomorrow, as the airlines continues to make conscious efforts to minimise the environmental impacts within the traveller ecosystem.