Japan’s Cybozu Inc recently launched its first regional subsidiary based in Southeast Asia, Kintone Southeast Asia Sdn Bhd after it noticed a significant growth in the demand for no-code and low-code solutions in Southeast Asia.
The move comes as part of Cybozu's global sales strategy to reach 5000 client companies in the region for its flagship digital workplace platform Kintone by 2025. Through this, the provider of groupware solutions for businesses hopes to strengthen its local sales and marketing efforts by establishing a subsidiary dedicated to Kintone sales.
To provide optimal service for the Japanese and local companies that have already introduced Kintone, the product will be supported by Amazon Web Services (AWS) infrastructure, as is already the case for Cybozu's subsidiary in the United States.
Kintone Southeast Asia Sdn Bhd operates out of Kuala Lumpur, Malaysia, and has consulting and product partners providing Kintone onboarding and customization services across 11 countries including Singapore, Philippines, Thailand, South Korea, Vietnam, Indonesia, Myanmar, Cambodia, Laos, and India.
"Kuala Lumpur was chosen as headquarters for the new affiliate based on its proximity to key markets throughout the region," said the President of Kintone Southeast Asia Sdn. Bhd., Tsubasa Nakazawa.
"We are excited to embark upon this new leg of our journey toward making Kintone available worldwide, and will actively be hiring local staff to develop our sales and marketing operations, as well as strengthen local partner support. We will all also continue to work closely with employees based in Thailand to expand our user base throughout all of Southeast Asia."