Leading all-commerce platform Bukalapak has recently expanded their services to boost Indonesia's total grocery retail spend with the launch of AlloFresh, an online grocery platform.
Established in collaboration with Trans Retail Indonesia and Growtheum Capital Partners, the downloadable app will be offering over 150,000 stock-keeping units (SKUs) in 144 categories and quick commerce delivery options across Indonesia. The partnership will also will further hasten Bukalapak's transformation from a general to a specialty platform.
"AlloFresh's presence will reinforce Bukalapak's position as the leading all-commerce technology company, including O2O offerings, while expanding our broader range of customers in the retail ecosystem,: commented Willix Halim, CEO Bukalapak. “Similar to our Mitra Bukalapak initiative, the combination of the unique model and the thriving partnership will create tremendous opportunities to cater to the growing demand in this segment."
As one of the strategic partners, Trans Retail Indonesia shares a similar view with Bukalapak about the changing consumption patterns in Indonesia. "Establishing an omnichannel, offline-and-online experience for the customers is the solution. AlloFresh will be the only place to access Indonesia's biggest range of branded and own-label products in just a few simple clicks," added Chairul Tanjung, Chairman CT Corp.
The AlloFresh app is only available on the App Store and Google Playstore, as well as through the "Click & Go" at TRANSMart stores and will only be accepting delivery orders for Jakarta-based customers at the moment.