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Bounty Media Takes Wins Procter & Gamble vGrow Initiative Following Closure Of USD$1.5M Pre-A Round


Photo Credit: Bounty Media

Singapore-based Adtech and martech platform Bounty Media has taken first place in Procter & Gamble Thailand's vGrow Initiative, a project centred around the Ad world’s search for cutting edge solutions to address the current consumer data challenge.


The company is also fresh on the back of completing its first close of a USD$1.5M Pre-A round led by SOSV and joined by investors including Singapore's Black Kite Investments, Taiwan's High Cosmos, as well as Cyprus based Quonota Investment and several Singapore Angels.


"P&G Thailand is motivated to drive projects that focus on supporting and creating opportunities for startups with the vision and determination to grow their businesses in the future." said Nithin Dabari, Managing Director P&G Thailand. "That's why we launched the vGrow project in Thailand. To provide a platform for start-ups in Thailand to join and present business ideas, come together to find a way to develop business together with P&G Thailand. In 2022, the first year of the vGrow project, we focus on the technology business, which at present is considered an industry with high growth potential."


Bounty Media’s partners include leading News, Telco, Games and OTT partners such as Viu, Vidio & UseeTV in Indonesia to serve a collective 92m monthly active users. Bounty's introduction to Thailand marks the start of their Southeast Asia and greater APAC rollout through 2022 & 2023, expanding their content partners with a target of 1billion users by the end of 2023.


The company will also be able to provide an extra monetization platform that underpins the 105 million users inside the MOX ecosystem, offering the ability for global brands to entertain audiences with premium content, apps, education, and news media in exchange for first-party data.


"We're creating a transparent value exchange between consumers and advertisers," said Bounty Media co-founder, Claes Loberg. “In today's era of disappearing third-party cookies and increasing privacy laws, "consumers must provide consent for who is allowed to see their data and what they can do with it, and we've introduced a win-win-win for advertisers, publishers and consumers to facilitate exactly that."

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