BetterPlace, Asia's biggest frontline workforce management SaaS platform, has announced the acquisition of TROOPERS Malaysia in a bid to accelerate its presence in the region and establish a stronger foothold in Southeast Asia. The acquisition will integrate TROOPERS' automated gig matching and rostering features into BetterPlace's comprehensive SaaS platform.
"In Malaysia alone, 84% of hiring managers prefer hiring gig-workers," said Pravin Agarwala, Co-Founder and Group CEO, BetterPlace. "We are pleased to offer a robust SaaS solution catering to the growing market demand."
"Our comprehensive SaaS platform and artificial intelligence (AI) based algorithms, combined with TROOPERS' innovative flexi-talent solutions, enables enterprises to effectively tackle challenges such as high attrition rates, escalating labor and management costs, and skilled workforce shortages. Concurrently, frontline workers can optimize their earning potential through TROOPERS' proprietary gig matching algorithms," Pravin added.
"Majority of the workforce ecosystem in Southeast Asia is informal, making it difficult for workers to discover supplementary jobs or increase their earning potential," said Joshua Tan, Co-Founder and CEO, TROOPERS.
"Additionally, workers do not have the necessary skills to match growing enterprise requirements. Building on the principles of transparency, accountability, and legitimacy, we started TROOPERS to address talent shortage & workforce productivity for enterprises while creating better livelihoods for workers in Malaysia."
Gig and WaaS represent the future of work, addressing the high variability in demand patterns often experienced by enterprises. Companies increasingly seek to bridge skill gaps through 'just in time' or adequate supply while enabling workers to maximize their earning potential by connecting them with suitable gigs. However, enterprises continue to face challenges in finding the right flex- talent, managing rostering and addressing skilling issues, which ultimately impact the productivity and efficiency of their operations.
BetterPlace continually develops cutting-edge, tech-driven solutions that enable enterprises to be future-ready. The company's AI-powered enterprise platform provides robust matchmaking capabilities for companies seeking skilled candidates for gig and full-time positions. In addition to hiring and applicant tracking software (ATS) solutions, the company also offers remote onboarding, rostering, and digital upskilling capabilities for enterprises. Workers, in turn, gain access to higher earning opportunities, enhancing their Earnings Per Hour.
"We are eager to utilize BetterPlace's technological prowess and industry knowledge to scale our offering, potentially transforming the landscape of frontline work in Southeast Asia," Joshua added.
The acquisition of TROOPERS follows BetterPlace's recent expansion in the region. In February 2023, BetterPlace acquired Indonesia's leading blue collar workforce fulfillment platform, MyRobin, marking the company's first foray into the Southeast Asian region.