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ADA Partners MoEngage To Drive AI-Powered Predictive Capabilities For Brands

ADA (ADA Asia Malaysia), an Integrated growth partner, have entered into an APAC-wide strategic partnership with MoEngage, a customer engagement platform, with the aim to enable brands to enhance their Customer Engagement using artificial intelligence (AI)-driven insights.

"We are excited to work with ADA and leverage their rich expertise as a WhatsApp Business Solution Provider across the APAC region," said Raviteja Dodda, Chief Executive Officer (CEO) & Co-founder of MoEngage. "Through this partnership, we aim to enable consumer brands to provide seamless experiences across channels like WhatsApp by enhancing ADA's customer engagement solutions with our insights-led approach and offerings."

Utilizing ADA's expertise in integrating marketing, commerce and analytics with MoEngage's insights-led customer engagement platform that provides hyper-personalisation based on consumer behaviour and journey, this partnership will help marketers across the APAC region to deliver winning omnichannel engagement campaigns and strategies at scale.

"This partnership underlines ADA's commitment to focus on Customer Engagement Solutions as we continue to drive large scale engagement requirements ─ giving brands a competitive advantage to create effective omnichannel experiences for customers," said Srinivas Gattamneni, CEO of ADA.

"As an integrated growth partner, brands would also be able to leverage on ADA's integrated managed services and MarTech solutions such as Customer Data Platform (CDP) and Mobile Measurement Platform (MMP) to experience full-fledged growth."


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