Accor, the region's largest hospitality group, is allying with Crowne Estate Malaysia to increase its presence in the country. Set to open in Q3 2028, Swissôtel Genting Highlands will bring the iconic Swissôtel Hotels & Resorts brand to Malaysia for the first time.
Swissôtel Genting Highlands, located at an altitude of 3,000 feet, will be part of King's Park, in Genting Highlands, a development by Highlands ParkCity, in partnership with Yuk Tung Group and Crowne Estate Malaysia.
The sustainable and environmentally friendly community will prioritize water conservation and use renewable energy sources. Swissôtel Genting Highlands will be located close to King's Park by Highlands ParkCity, which is home to a wide variety of shops, restaurants, and attractions, as well as several other hotels in a beautiful natural setting.
"Our first strategic alliance with Accor is something we are very excited about. It is a huge step forward for Highland ParkCity and Crowne Estate Malaysia in their goal to make the King's Park in Genting Highlands into an eco-friendly tourist and destination hub for people all over the world," commented Sean Chen, Chief Operating Officer of Crowne Estate.
The Swissôtel Genting Highlands in Malaysia is set to be a posh retreat with a backdrop of beautiful natural surroundings. The 300-room property is a cornerstone of this extraordinary development, offering unmatched hospitality, contemporary conference facilities, and a spectacular grand ballroom for unforgettable events.
The elegant and comfortable rooms, all-day dining options, executive lounges, and bars will offer the ideal locations for guests to create memorable experiences. The property will furthermore offer a heated swimming pool, sundeck, fitness center, spa, scenic jogging tracks, and a kids' club. The hotel's 30-story building will provide uninterrupted views of the stunning mountains and the Genting Highlands summit, located just a 15-minute drive away.
"The signing of Swissôtel Genting Highlands in one of the most popular destinations in the country for locals and tourists alike, further strengthens Accor's leading position in Malaysia's hospitality industry," said Garth Simmons, Chief Executive Officer, Accor for South & Southeast Asia, Japan, South Korea and India. "We look forward to working with our partner, Crowne Estate, on this exciting project."
Guests will be able to venture beyond the Swissôtel Genting Highlands to discover a sanctuary of sophisticated living, with 44,515 square meters of exquisite villas and bungalows, as well as 96,000 square meters of stylish residences and serviced apartments, perfect for discerning urbanites, all of which will be located in the enchanting world of Crowne Estate Malaysia - an elegant retreat nestled amidst breathtaking natural beauty.